NEWS27 June 2013
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UK — Cloud-based predictive analytics software company Applied Predictive Technologies (APT) has received $100m in minority investment from the merchant bank division of Goldman Sachs.
APT’s software platform allows Global 2000 companies to harness their big data to measure the profit impact of advertising, marketing, pricing and operations to maximize ROI and the investment will be used to continue the company’s growth strategy.
“Over the years APT has built the industry of robust cause-and-effect predictive analytics. As we further expand the breadth and depth of industries we serve across the globe, we are excited to have Goldman Sachs as a valuable partner,” said Anthony Bruce, CEO of APT.
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