APT gets $100m from Goldman Sachs

APT’s software platform allows Global 2000 companies to harness their big data to measure the profit impact of advertising, marketing, pricing and operations to maximize ROI and the investment will be used to continue the company’s growth strategy.

“Over the years APT has built the industry of robust cause-and-effect predictive analytics. As we further expand the breadth and depth of industries we serve across the globe, we are excited to have Goldman Sachs as a valuable partner,” said Anthony Bruce, CEO of APT.

• Real-time analytics start-up firm DataTorrent has raised $8m in a funding round led by August Capital. It builds on a previous $750,000 seed round that saw participation from Morado Ventures, ex-Yahoo chief Jerry Yang’s AME Cloud Ventures and angel investor Farzad Nazem.