NEWS12 April 2022
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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Professional translation and cultural sensitivity are a must when it comes to successfully handling international research projects, according to a special report in the April issue of Impact, the quarterly publication of the Market Research Society (MRS).
The report in the newly published edition, sponsored by Empower Translate, looks at how clarity of communication and cultural adaptation are vital and explores ways to ensure campaigns use language that respondents will find clear, compelling and appropriate.
Also inside the April issue:
The publication focuses on best practice as it relates to quality research, insight and business intelligence designed to deliver better customer understanding, as well as commercial advantage, and covers topics such as data analytics, careers and technology.
The April issue can be accessed here.
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