April issue of Impact published

The report in the newly published edition, sponsored by Empower Translate, looks at how clarity of communication and cultural adaptation are vital and explores ways to ensure campaigns use language that respondents will find clear, compelling and appropriate.

Also inside the April issue:

•  Highlights of the recent MRS Impact Conference 2022, including reflections from outgoing president Jan Gooding and an exclusive interview with incoming president Saj Arshad
  
• A profile of Joanna Swash, group chief executive of Moneypenny, an international outsourcing business that has grown to employ more than 1,000 people, turning over £50m in 2020
  
• In-depth analysis of the insight functions at online estate agent Rightmove and adult-only short break specialist Warner Leisure
  
• A feature on the benefits of professional mentoring
  
• Columns from key commentators, including vice-chair of Ogilvy UK Rory Sutherland, chairman of Dowgate Capital Lorna Tilbian and analytics director at Boxclever Bethan Blakeley

The publication focuses on best practice as it relates to quality research, insight and business intelligence designed to deliver better customer understanding, as well as commercial advantage, and covers topics such as data analytics, careers and technology. 

The April issue can be accessed here.