NEWS13 July 2022

July 2022 issue of Impact published

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UK – Brands must handle the cost-of-living crisis with sensitivity in order not to alienate consumers, according to a special report in the July 2022 issue of Impact, the Market Research Society’s membership magazine.

Cover of Impact July 2022

The report in the newly-published edition, sponsored by Toluna, looks at how changing shopper behaviour in light of the crisis means that research agencies need to rethink their marketing strategies to stay in synch with consumers’ needs.

Also inside the July issue:

  • An investigation into the combination of different research techniques being applied in the post-pandemic landscape
  • A profile of Julie Abraham, chief executive of Richer Sounds, who explains how the company has managed to battle the ‘perfect storm’ of Brexit, the Ukraine conflict and rising costs
  • In-depth analysis of the insight functions at HSBC bank and travel review behemoth Tripadvisor
  • A feature on how the research sector can beat burnout
  • Columns from key commentators, including vice-chair of Ogilvy UK Rory Sutherland, chairman of Dowgate Capital Lorna Tilbian, co-founder of The Behavioural Architects Crawford Hollingworth, and analytics director at Boxclever Bethan Blakeley

The publication focuses on best practice as it relates to quality research, insight and business intelligence designed to deliver better customer understanding, as well as commercial advantage, and covers topics such as data analytics, careers and technology. 

The July issue can be accessed here.