NEWS4 May 2016

Apple’s Mathew joins Kargo

Mobile News North America People

US — Former global head of measurement and insights for iAd at Apple, AJ Mathew, has joined mobile brand advertising firm Kargo as vice president of research. 

AJ Mathew crop

The newly-created role will see Mathew create a cross-functional team that will help design and implement custom research around product research, user experience testing, audience insights, market intelligence, advertising effectiveness and media measurement, among other activities. 

“We’re very happy to have AJ on board to build out and lead a robust research team here at Kargo,” said president & COO Ryan McConville. “Hiring AJ is the first step in establishing Kargo’s reputation for thought leadership built around high-quality research and unique insights in mobile.”