NEWS24 February 2014

Apple buys app testing platform owner Burstly

M&A News North America Technology

US — Apple has bought Burstly, owner of a beta-testing platform for mobile apps, called TestFlight.

TestFlight allows developers to release early versions of their apps to select people, without having to go through Apple’s App Store for user testing and approval.

As reported by Re/code: “Along with engagement and general audience metrics, TestFlight lets developers know how their in-app purchases and advertisements were performing. It also gives developers other insights, like what version of Apple’s iOS mobile operating system people are using, or why their apps may have crashed during use.”

TestFlight was previously available for Android app testing too. However, following the Apple acquisition, TestFlight announced on its support pages that Android beta testing would stop by 21 March.

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