Brümmer-Jerkovic (pictured) joins the company from YouGov, where he was head of new business sales in Germany. Prior to that, he worked at market research portal marktforschung.de and hotel chain Leonardo Hotels.

His responsibilities include developing Appinio’s existing customers in the DACH region and strengthening the management team in brand tracking.

Jonathan Kurfess, founder and chief executive, Appinio, said: “With the expansion of our sales team, we will be able to advise and support our clients even better. As an experienced sales manager, Jens has exactly the right skills for this. I am very pleased that he is actively supporting us in this strong growth phase.”