NEWS15 August 2012

App Annie receives $6m finance boost

Financials North America

US— App Annie has closed $6m in Series B financing. The round was led by Greycroft Partners, with participation from a global network of investors, including, Infinity Venture Partners, Kii Capital, and IDG Capital Partners.

The company will use the new funding to expand into new app stores worldwide. In addition funds will be used to increase the company’s presence in the US, China and Japan, increasing the number of employees in its offices from the current 30.

“App Annie’s investors share our vision to establish a new global standard in app store market data, and collectively bring the expertise and networks required to accelerate our plans,” said Bertrand Schmitt, CEO, App Annie. “There is a clear need in the industry for high-quality market data, and many businesses depend on our data to succeed in the global app store economy. Within the next year, our customers can expect to see a whole host of new feature and platform integrations for App Annie products.”