NEWS3 July 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS3 July 2018
AUSTRALIA – Out-of-home media company APN Outdoor has launched a data and analytics arm, Dn’A, as it looks to improve its audience insights.
The division has been developed by APN Outdoor in conjunction with data scientists from PwC and data from Data Republic.
The unit’s first phase will use attitudinal and behavioural data from anonymised, aggregated Westpac transactional data, Roy Morgan Helix Personas, The Nielsen Company and the Australian Bureau of Statistics. More data sets will be added in future.
The move will provide APN Outdoor’s clients with location-based behavioural data based on transactions, which the company said would result in "richer and more targeted" campaigns.
James Warburton, chief executive officer and managing director at APN Outdoor (pictured), said: “Dn’A will enrich our understanding of audiences and lead to smarter campaigns that will have smarter impact. By running Dn’A in-house rather than outsourcing it, we can ensure greater flexibility in terms of responding to our advertisers’ needs, expanding data sets and giving our clients the insights they need to drive greater effectiveness and better results.”
APN Outdoor provides outdoor advertising across Australia and New Zealand.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Resources Group
Qual / Quant Insight Manager – Research and Strategy – Consumer and Public Sector
£36,000–£43,000 + Benefits
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments