NEWS8 June 2023

Anne Bramman joins Circana as chief financial & growth officer

News North America People

US – Consumer behaviour advisory business Circana has appointed Anne Bramman as chief financial and growth officer, effective from 20th June.

Anne Bramman - Circana

Circana was formed from the merger of Information Resources, Inc (IRI) and The NPD Group in 2022. The combined business rebranded in March 2023.

Bramman (pictured), who joins the company from Boston Consulting Group, will be part of Circana’s executive leadership team, leading the finance and strategy divisions. She will also identify new ways for Circana to achieve sustainable growth.

Bramman takes over from Holly Knightly, who has been interim chief financial officer since November 2022. Knightly will remain with the business in a leadership position within the finance team.

Prior to Boston Consulting Group, Bramman was chief financial officer at Nordstrom from 2017 to 2022, and she has also been chief financial officer at Avery Dennison Corporation and Carnival Cruise Line after serving in senior financial roles at L Brands Inc.

Kirk Perry, chief executive, Circana, said: “Anne is a seasoned executive with a strong track record of success leading the finance strategy for global, consumer brand organisations.

“Her perspective and leadership will be incredibly valuable as we continue to unlock the full potential of Circana for all of our stakeholders.”