NEWS23 March 2011

Andrew Freeman on rejoicing in the changing consumer

Features

Across more and more categories, consumers can make choices on a whim, at low or no cost. Consumers don’t change each time they move into a new age-group, but minute by minute. So how can brands best understand, differentiate, and position themselves to answer each consumer’s needs, as often as possible?

Video:

Andrew Freeman on rejoicing in the changing consumer

@RESEARCH LIVE

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