NEWS10 March 2017

Andre joins Women in Research as managing director

News North America People

US – Michelle Andre, former VP of marketing at Virtual Incentives and director of marketing at FocusVision, has joined Women in Research (WIRe) as its first managing director. 

Michelle Andre crop

WIRe was founded in 2007 by Kristin Luck as a way of connecting and supporting women in the market research community. 

In her new role, Andre (pictured) will be responsible for organisational development and oversight, fundraising, marketing and assisting with strategic long-term planning. 

“What started as an informal gathering of industry women in 2007 has turned into an international non-profit supporting over 5,000 women globally," said Luck.

"Michelle will help manage WIRe’s rapid growth to ensure we serve women in this quickly evolving industry. Her industry knowledge and extensive experience in nonprofit management will take WIRe to the next level in serving our community and our donors.”