NEWS11 September 2012

Analytic Partners opens Sydney office and appoints Fernando as VP

Asia Pacific People

AUSTRALIA— Analytics consulting firm Analytic Partners has hired former Mediabrands Australia executive director Clare Fernando to run its new Sydney office.

Analytics Partners has been active in Australia since 2007. Fernando joins the company with 16 years of marketing experience and her role will be to provide marketing analytics solutions to the Australian market,particularly in the area of social media.

Regional MD Damien Crittenden said: “Clare has partnered with some major companies in Australia and New Zealand, giving her valuable experience in how media activity – paid,earned and owned – can launch new brands, sustain the success of existing brands, and breathe new life to long-established brands. We are delighted to have her on board.”