Analytic Partners appoints CFO

Driskill as more than 20 years’ experience in global finance and has been involved with acquisitions at Serious Eats and Tapad. He was a founding team member of Tapad, and central to its $360m acquisition by Telenor in 2016.

As CFO, Driskill will help identify strategic growth opportunities as well as working with the CEO on budget management, cost benefit analysis, forecasting needs and securing new funding.

Nancy Smith, CEO of Analytic Partners, said: "Jeff brings a phenomenal track record as a leader in global finance and will be instrumental in furthering our efforts to grow as a company."