Analytic Partners hires VP client engagement

Leire was previously vice-president of account management at Marketing Evolution, and prior to that was the consulting manager, PMO at Adobe. She also worked at digital tracking and measurement company Dynamic Logic for 11 years.

In the new role at Analytic Partners, Leire will help establish datasets for advanced analytics on behalf of clients.

Nancy Smith, chief executive of Analytic Partners, said: "Jenn’s strong knowledge and expertise of the global ecosystem will be vital as we look to further our customer-focused solutions."

The hire follows Rich Gascoyne’s appointment as senior vice-president of business development at the company.