NEWS27 July 2022

Analytic Partners names chief marketing officer

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US – Miami-based commercial mix analytics company Analytic Partners has expanded its senior leadership team with the appointment of Fleur Sohtz as chief marketing officer.

Head shot of Fleur Sohtz

Sohtz (pictured) joins Analytic Partners with 20 years’ experience leading integrated marketing efforts at global companies including Collibra, Markit (now part of S&P) and Thomson Reuters. 

Prior to joining Analytic Partners, Sohtz held senior marketing and revenue roles at Team8, an Israel-based global venture group, as well as at its portfolio companies. 

Sohtz will oversee the company’s marketing and communications and support its rapid growth following the company’s recent round of funding with Onex Partners. 

As Analytic Partners continues its focus on company growth, Sohtz will also play an integral role in its commercial strategy.

“Analytic Partners is entering an exciting new phase of growth, and we’re delighted to welcome someone with Fleur’s impressive track record as a strategic and results-driven marketing leader,” said company president and chief executive Nancy Smith.

“We want to ensure that we’re constantly elevating our global brand and organisation to reflect the world-class innovations our team is delivering for our customers to help them adapt, evolve and thrive.”