The round was co-led by IN Venture, Israel’s corporate venture capital arm of Sumitomo, as well as existing investor and VC firm, MizMaa, and also international car supplier, tyre manufacturer and industry partner, Continental.

The Series C investment will help Anagog bolster its global sales and delivery as well as support the core R&D team – including several new product innovations that will be revealed in the coming months.

Ofer Tziperman, CEO of Anagog, said: "We are proud to have IN Venture and Continental join us and are excited about their and MizMaa’s investment in our company, intended to drive greater momentum and growth for our business.

"Especially during this global, challenging period, we continue to revolutionise the way companies understand their customers and deliver hyper-personalised experiences based on physical world behaviour."

Anagog claimed its JedAI suite of products allow mobile phones to understand users’ real-world behaviours (micro-segments) and real-time context (micro-moments) with its patented privacy-orientated approach allowing the phone to pull personalised and contextualised offerings from the marketer’s cloud without disclosing the user’s personal data.

Anagog’s technology has more than 25m downloads globally and is integrated into more than 100 mobile apps.