ANA puts up $50k analytics prize
Sponsored by marketing analytics firm MarketShare, the Marketing Analytics Leadership Award is open to ANA member companies and offers a $50,000 cash prize to the individual or team demonstrating the most effective application of analytics to benchmark and improve marketing investment ROI.
The nomination process begins immediately, and will close 1 August 2013. The inaugural award will be presented at this year’s ANA Masters of Marketing Annual Conference, to be held October 3-6 in Phoenix, Arizona.
“Marketing analytics is a critically important part of demonstrating the return on marketing investment, and this new award will recognise individuals leading their companies in adopting credible, practical analytic practices,” said ANA president and CEO Bob Liodice.
To learn more about the award and nomination process, download the nomination form here: http://www.analyticsaward.com/
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments