Amos (pictured) previously worked at Crowd DNA from 2009 to 2015, becoming commercial director. He left the agency to become business development director at content marketing agency SevenC3 and then went on to be head of agency at Protein.

His new role at Crowd DNA is focused on its growth ambitions in areas such as strategy work, content creation, partnerships and developing creators and influencers networks.

Andy Crysell, Crowd DNA group managing director and founder, said: “We’re delighted to welcome Kelvin back to the business. He made a major impact last time and we’re sure he will this time, as we look to broaden our remit of providing ‘culturally-charged commercial advantage’.”