NEWS4 March 2022

AMC Global adds EVP to leadership team

News North America People

US – Custom market research firm AMC Global has hired market research veteran Miriam Konz as executive vice-president of corporate strategy and innovation. 

Head shot of Miriam Konz

In this role, Konz (pictured) will head up an additional client services team to support expansion of the company and project capacity.

Prior to joining the AMC Global team, Konz served as managing director of the US offices of Kadence International, where she partnered with Fortune 500 companies to feed the marketing and product development processes.

She has also worked in leadership roles at other market research companies such as in4mation insights, TNS (now Kantar), Knowledge Networks (now GfK), Stratford Associates and CLT Research Associates.

As executive vice-president of corporate strategy and innovation, Konz will apply her deep experience in quantitative marketing research and analysis across many diverse industries including business-to-business, telecommunications, financial services, information technology, consumer packaged goods and pharmaceuticals.

Throughout her career, she has been involved in strategic studies with an emphasis on product development, market segmentation, product line extensions, pricing and new product/concept testing.

Konz has conducted research around the world from the US and Europe all the way to Asia, Egypt and South America. She will use these skills extensively in her new role, creating innovative market research solutions for AMC Global clients. 

“As AMC Global continues to rapidly grow, we know it is critical to have seasoned, creative team leaders to guide us in offering innovative approaches to client projects,” said AMC Global chief executive Ken Roshkoff.

“Miriam’s wealth of market research experience in key verticals, coupled with her overall strategic research knowledge and expertise, will be of great value to our clients and our internal teams.”