The new hires are Paige Copple (pictured), Jessica Gines, Ameila Gulding, Lettisha Omo and Kate Soifer.

Copple joins as senior project director and has experience in qualitative and quantitative research, spanning the criminal justice, ethnography and political fields. She has worked across several industries and has particular experience in analytics and campaign messaging.

Gines has been appointed as research manager and has more than 10 years’ experience in quantitative market research, working with a wide variety of industries across both business-to-business and business-to-consumer.

She also has experience with research and consulting suppliers, as well as in the non-profit sector; most recently, Gines was with FRC Research, a Lieberman company. 

Gulding, Omo and Soifer have all been hired as associate project directors. Gulding’s experience includes being a research assistant collaborating on several consumer opinion studies; Omo has worked on an array of research projects while completing her undergraduate and graduate studies; and Soifer has a foundation in research and analysis, along with experience in survey design and qualitative interviews, as well as data analysis and reporting.
 
“Demand for custom market research services is on the rise, especially as brands seek to understand the evolving consumer landscape and the increasing complexity of many key product categories,” said AMC Global chief executive Ken Roshkoff.

“Our new team members are perfectly suited to help us continue providing a high level of comprehensive service to our existing and new customers, as well as building our ability to meet the rapid pace of new demand. The project management and research skills exemplified by our newest hires are the perfect addition to our team.”