Allto Consulting launches quick turnaround research
PDQ can be applied as a qualitative and quantitative approach across all sectors.
"PDQ recognises both the fast pace of today’s commercial environment and related need for swift answers to core business questions, as well as the fact that not every business question needs a full-blown research project and steering committee," said Alex Culshaw, head of qualitative research at Allto Consulting.
"We have already successfully applied PDQ in the FMCG, B2B and healthcare sectors, providing our clients with insight derived from flexible and agile research which has helped them to quickly move their businesses forward."
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