Aimia partners with AskingCanadians

It will manage the Aeroplan Panel as a unique online research community available for market research. In addition to participating in ongoing Aeroplan research, respondents will be given an opportunity to participate in projects for AskingCanadians clients.

Raj Manocha (pictured), executive vice-president of Delvinia, which owns AskingCanadians, said: “We’re thrilled to build upon our longstanding business relationship with the Aeroplan programme – Aeroplan members have been allowed to join and get rewarded for their participation in the AskingCanadians online community since 2007. The Aeroplan Panel not only complements our current offerings, but gives us the largest B2B reach in Canada.”