NEWS30 September 2013

Agency group launched to gain first mover advatage

Features UK

UK — Insight management specialists Insight Management Academy has launched a group aimed at getting members the chance to work closely with major clients and offer insight to gain first mover advantage.

The Insight Management Agency Group launched with an inaugural workshop attended by 14 senior representatives from UK-based research agencies, as well as clients from Molson Coors and Barclays.

Founding members include Acacia Avenue, Accent, Beehive Research, Breathe, Charterhouse Research, Chime Insight & Engagement, Harris Interactive, Nepa UK, Purple, RDSi, Vision Critical and Vox Pops.

Paul Kavanagh, MD of Beehive Research said: “We all do quality research. It’s about how we embed that in to companies, how we help them make better decisions, how we get the Board to really understand what we do and its value. That is what I am looking forward to – really drilling into that value piece and collectively coming up with something that will transform the way organisations use insight”.