NEWS4 December 2012

Adintop signs up with Effective Measure

Middle East and Africa New business

DUBAI — Effective Measure has struck a deal with digital media network Adintop that will see the Dubai-based firm use its data insights and consumer and campaign profile tools.

Adintop manages a network of more than 30 “high traffic” websites that reach more than 21 million unique users per month and register more than 220m page views. There are also more than 750m impressions on a monthly basis.

Mohammed Al Malki (pictured), CEO at Adintop, said: “The Adintop network is focused on sourcing the most progressive tools and solutions available in the industry, to measure and track every single action made by the user, from the publisher’s website to the advertiser’s page. We are delighted to include the rich data from Effective Measure’s platform to our ranks.”

He added that the firm had selected Effective Measure because “most” of Adintop’s ad agencies and advertisers were already using the digital measurement firm.