NEWS16 July 2009

Added Value takes 51% stake in Saffron Hill

Asia Pacific M&A

UK— WPP-owned marketing insight firm Added Value has acquired a 51% shareholding in Saffron Hill Research, a full-service agency based in Singapore and the Philippines.

The firm lists BAT, Epson, Microsoft, Nokia and Johnson & Johnson among its clients. It will be re-named Added Value Saffron Hill but remain under the leadership of managing directors Raymond Ng and Tessa Brown in Singapore and Rina Zurbito-Igual in the Philippines.

Dave Blackshaw, Added Value’s regional HR and development director for Asia and Africa, told Research: “It’s a great business with a very good client list and strategically they play very well with our bases in the region.”

He said that the two firms had already been working together for “a couple of months” and would now embark on a three-month integration process.

Added Value’s global CEO, Janine Hawkins (pictured), said: “South East Asia is a huge opportunity for us, and right from the first meeting with Saffron Hill I knew that they would be a great partner for us in developing our Asian business. Raymond, Tessa and Rina have built a dynamic and creative business, and we are delighted to have their skills and experience within our growing team.”