NEWS10 April 2014

Added Value appoints Hall to lead new consulting practice

North America People

US — Added Value has appointed Jonathan Hall as president of a new brand consulting practice based in New York.


Hall has been with Added Value since 2005, starting as global client MD before becoming CEO of Added Value France. More recently, he’s served as managing director of Added Value Cheskin.

Commenting on his new role, Added Value North America CEO Maggie Taylor said: “By increasing our presence and capabilities in New York – the international gateway and home to many multi-national corporations – we are fulfilling our ambition to more effectively serve our biggest major clients, with consulting that creates conviction, inspires action, and generates demand.”

Joining Hall within the division is Added Value NA senior vice-president Steve Rowe, who becomes executive vice-president for brand strategy and innovation, while senior VP Jeff Powell will also take on an executive vice-president role, as “thought leader” on segmentation and portfolio planning. Finally, senior VP Helen Firth will relocate from San Francisco to join the new team in New York.