NEWS11 March 2013

Ad tracker adds service to monitor Android apps

Data analytics North America

US — WhatRunsWhere has launched an in-app ad tracking service that allows advertisers and agencies to keep an eye on competitors’ activity on the Android platform.

The service tracks where competitors’ ads are running, which specific ads are running there, who is selling those ads, and other information to help advertisers develop their own campaigns.

Max Teitelbaum, co-founder and COO of WhatRunsWhere, said: “Until now, apps have been an informational black hole for marketers seeking to implement effective campaigns. Advertisers and agencies were buying ads blind, with no real performance history data showing what types of ads had worked in what apps.”

The in-app launch follows WhatRunsWhere’s August 2012 entry into the mobile ad space with its acquisition of the UK startup Mobile Ad Spy, a company specialising in global mobile ad intelligence.