NEWS18 August 2009

Ad targeting firm x+1 secures $2m funding

Financials North America

US— Online ad targeting firm x+1 has secured $2.1m in funding.

Four unnamed investors took part in the funding round, which follows an initial $16m round led by Advanced Technology Ventures last year.

x+1’s technology is used to offer clients ‘dynamic custom ad networks’ targeting their most important audiences.

The firm’s CEO John Nardone was previously an executive at Marketing Management Analytics (MMA), part of the Aegis Group.