NEWS16 November 2011

Ad agency Venables Bell signs up with Crimson Hexagon

North America Technology

US— Ad agency Venables Bell & Partners has signed up to use Crimson Hexagon’s ForSight platform to analyse online sentiment about client brands to inform advertising and marketing strategies.

Mark Lewis, group strategy director at Venables Bell & Partners said: “We wanted to offer our clients insight and real-time market intelligence that no other agency could.”

Crimson Hexagon is headed by CEO Patricia Gottesman (pictured).