Activision Publishing picks Swrve for mobile game testing
The Swrve technology should allow Activision to test, tune and optimise mobile games in real-time, the companies said. The firm has already tested the capabilities in its recently released Skylanders Cloud Patrol game on iOS.
Greg Canessa, VP of mobile at Activision Publishing, said: “Using Swrve’s analytics platform we are able to seamlessly balance and optimise our games in real time to offer a better experience to our players. We are also able to offer engaging and personalised experiences to an unlimited range of players.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments