Unlimited brand dropped by Accenture Song
Unlimited comprised Walnut (including analytical practice Realise), integrated marketing agency TMW, healthcare communications practice Health Unlimited and PR firm Nelston Bostock.
The London-headquartered company was acquired by Accenture in 2024, and brought into Accenture Song to support its behavioural science and customer strategy work.
The Unlimited Group will now be the integrated marketing and communications offering of Accenture Song UK, including TMW, Walnut and the life sciences team. The brands TMW and Walnut are being retained.
Walnut Unlimited started life in 1977 as Marketing Sciences, and acquired neuroscience consultancy Walnut in 2014.
In 2017, Unlimited merged its insight agencies – ICM Direct, ICM and Marketing Sciences – under the Walnut Unlimited brand name.
Last year, Walnut Unlimited managing director Jane Rudling retired after more than 30 years with the business, with Laura Ablett taking over the role. Ablett holds the role of executive director at Walnut.
In a statement on LinkedIn, Unlimited said: “Our mission remains the same: to help brands deliver business impact through human understanding, now powered by the advanced data, tech, and AI capabilities of Accenture.”
Accenture Song declined to comment further on the changes.
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