Accenture Interactive expands leadership team

Schlickum (pictured) will be regional managing director for Asia Pacific and Hansen will be managing director and worldwide lead for next-generation content services.

Based in Singapore, Schlickum will be responsible for leading Accenture Interactive operations in the APAC region. He joins from WPP, where he was most recently CEO of Wunderman APAC. Schlickum has also been EMEA CEO and co-founder of Xaxis, WPP’s data and technology-driven media business. Prior to WPP, he worked in Deutsche Bank’s investment banking division.

Hansen will be based in New York, and responsible for Accenture’s data-driven approach to dynamic content creation and customisation – this includes integration with artificial intelligence (AI) and machine-learning technologies to improve effectiveness of Accenture’s programmatic, digital marketing and ecommerce. Hansen was previously global head of creative agency partnerships for Adobe’s creative cloud business.

Nikki Mendonça, global president of Accenture Interactive operations said: “Caspar’s appointment gives clients a trusted partner to deliver on their growth agenda by leveraging opportunities in the region. Peter’s appointment provides clients with an expert to ensure the integrated deployment of multi-channel content creation.”