NEWS21 October 2019

Accenture buys Happen

Innovations M&A News UK

UK – Global professional services company, Accenture, has acquired UK-based innovation firm, Happen, for an undisclosed amount.

Mark Cowan_crop

The London headquartered innovation business is the latest in Accenture’s purchases which this year have included Spanish big data and AI firm, Pragsis Bidoop, and innovation agency, ?WhatIf!.

Established in 2007, Happen is headquartered in London, with additional offices in Amsterdam and New Jersey, and its expertise covers innovation, strategy, design, ideation, insight and research.

Among its technology frameworks, tools and methods are StarMaker, Fire, Asset-Out and Vision-led which help organisations grow and transform. It also has technology that can track and measure consumer emotions at scale.

Happen’s employees will join the innovation practice within Accenture’s Products Industry X.0 business.

Mark Cowan (pictured), co-founder of Happen, said: “Joining Accenture will enable us to scale our offerings and capabilities and deliver our services to an even greater range of clients. We’re excited to become part of one of the world’s truly great companies.”

Eric Schaeffer, a senior managing director at Accenture who leads its Products Industry X.0 practice and supply chain & operations consulting practice added: “Bringing data-driven intelligence to clients’ decision-making, Happen helps companies tailor innovative products, services and experiences to create customer-centric businesses.

“The acquisition further enhances the analytics, design and engineering capabilities we use to help clients deliver relevance at scale to a marketplace of millions of individuals.”