NEWS18 July 2017

Acacia Avenue releases names test on ZappiStore

News Technology UK

UK – Research consultancy Acacia Avenue has launched an automated names test on ZappiStore’s online platform. 

The new Namer tool uses behavioural economics thinking to help brands gain insight into customers’ instinctive responses to their names. It is currently live in the UK, US and Canada, and will launch in eight other markets by the end of 2017. 

“Brand naming is a one of the toughest jobs in marketing”, said Louise Horner, partner & strategist at Acacia Avenue.

“It’s crucial to tap into people’s instinctive rather than rational responses to avoid the safest or most descriptive option. We’re excited to offer companies instinctive choice naming and brand naming research consultancy in a fast, affordable and automated way.”