Morris (pictured) leads business transformation with clients and agencies across the EMEA region at Publicis Media. 

He replaces Sally Cartwright, who has chaired the board since 2010 and reached the end of her allotted term. Morris will take up the position at the next board meeting in December. 

“Derek is ideally placed to ensure ABC continues to deliver the stamp of trust for media brand measurement in a rapidly changing media landscape," said Cartwright.

"The combination of his knowledge and experience will be a great asset to the ABC board and management team going forward.”