NEWS11 August 2016

Media measurement body ABC launches worldwide brand report

Media News UK

UK — The Audit Bureau of Circulations’ (ABC) new report allows brands and media groups to demonstrate independently audited reach across multiple platforms and different global regions.

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The Economist, which worked alongside ABC to develop the new design, is the first brand to sign up for the offering.

The title reports a breakdown of ABC-audited figures, presented for each region across different media platforms including magazine (print and digital editions), website and apps. Worldwide figures for the Economist’s email newsletters and social media are also included on each region’s page. 

Media buyers can view a full breakdown by media platform or geographic region on the ABC website and by selecting individual links within a report. 

“We’re delighted to issue The Economist with ABC’s first Worldwide Brand Report," said Simon Redlich, chief executive of ABC.

"In today’s evolving marketplace, media buyers are increasingly looking for cross-platform data they can trust. This new report presents ABC accredited data in an easy-to-read format, showing cross-platform metrics at a glance.

"The team at ABC is pleased to have worked closely with The Economist to develop this new style of report that clearly illustrates its worldwide brand reach.”