NEWS14 September 2020

605 partners on television ad measurement

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US – TV measurement and analytics firm 605 has launched data partnerships with three firms specialising in shopper intelligence, geo-location and automotive information.

TV screens

Shopper intelligence company Catalina, geo-location business PlaceIQ and Polk Automotive Solutions by IHS Markit will be able to share data through 605’s tv measurement and attribution platforms IMP4CT and PLATF0RM as part of the arrangement.

The partnerships will allow users of the two platforms to access insights about strategic target audiences and to measure the true return on investment of advertising campaigns across television, streaming and on-demand.

Data shared by customers over 605’s platforms will not be used or accessed by the partners and will be fully compliant with privacy standards, the firm said.

Kristin Dolan, founder and chief executive of 605, said: “Our ability to deterministically match audience data with TV viewership on a census-level scale, partnered with the capabilities of fellow industry leaders in the data and analytics space, helps facilitate improved outcomes.

“Catalina, PlaceIQ and IHS Markit are outstanding partners who share our demonstrated commitment to faster and deeper insights, more effective outcomes and a more sophisticated approach to measurement and attribution.”