The investment by Jump Capital will support expansion of the company’s infrastructure, as well as building its platform, launching new initiatives for the television industry and expanding international operations.

“Jump Capital is a very special funding partner as they have a tremendous vision regarding how social media and big data can co-mingle,” said Lance Neuhauser, CEO at 4C.

“Their portfolio is highly complementary to our business model and we see many synergies that will be advantageous to both of our companies. We anticipate a long relationship with Jump Capital and are eager to make a strong mark on the data-driven marketing world as a result of this funding.”