NEWS11 March 2016

4C hires three to strengthen EMEA

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UK – Data science and media technology company 4C has appointed Kirsty Brice as director of marketing, Tim Lunn as sports sales director and Hannah Smith as senior client manager.

Brice (pictured) has worked in the media industry for more than 12 years in marketing roles, for companies such as JC Decaux, BBC World News and Dow Jones. Most recently she was leading marketing at Exponential.

Lunn has worked at Sky Sports, Infostrada Sports and Prozone Sports, and joins 4C in this newly created role from STATS, where he was media strategy & business development manager for Europe.

The three roles – along with the opening of its German office in November last year – will help deliver its cross-screen advertising analytics throughout EMEA.

This follows US-based 4C’s acquisition of global TV monitoring network, Teletrax, in July 2015, which established its presence in EMEA.