Guerin held senior leadership roles at Kantar prior to joining Toluna, including group director in Australia and managing director in Myanmar, and has worked in a range of client sectors.

She will lead Toluna’s business in Australia and New Zealand, focusing on strengthening client partnerships, overseeing regional operations and supporting the company’s growth.

Gayatri Srikant, regional managing director, South-East Asia, Australia and New Zealand, said: “With her extensive experience in strategy and insights, deep expertise in consumer behaviour, and proven track record of helping organisations unlock growth through data-driven decision-making, Rowena will play a key role in strengthening our business and delivering even greater value to our clients.

“As we continue to expand our capabilities and help clients make smarter, insight-led decisions, Rowena’s leadership and strategic perspective will be invaluable.”

Toluna’s ANZ business is headquartered in Sydney.