NEWS13 October 2009

$2m more pumped into media monitor Visible Technologies

Financials North America

US— WPP has increased its investment in social media monitoring agency Visible Technologies with a third cash injection.

Visible Technologies has received a $2m investment from WPP and the firm’s other existing investor, venture capitalists Ignition Partners, bringing its total funding to date to $23.5m

The company told Research that the cash will be spent on product development and sales and marketing in the US.

Since the last round of investment, Visible Technologies has continued to build out its TruCast social media monitoring suite of products, including the launch of TruPulse – a dashboard designed to help companies keep tabs on discussions taking place online

The firm also boasted a 60% year-over-year rise in revenue, although detailed figures were not disclosed.

CEO Dan Vetras (pictured) said: “The growth Visible Technologies has seen this year is not just exemplary of an increase in the demand by marketers and communicators to harvest actionable insight from the broad expanse of social media conversations. It’s also demonstrative of the innovative technology we’ve developed to help our clients listen, learn and engage online with consumers.”