Cheese (pictured) joins the company from Crowd DNA, where she was director of quant and analytics. Her previous roles include four years as head of insight at MindMover.

At 2CV, Cheese becomes part of the senior management team, supporting growth with key clients in its operating offices in London, Los Angeles and Singapore.

Tim Blandford, global chief operating officer at 2CV, said: “We are seeing a shift in needs from clients to a more holistic data-centric and consultative approach to understanding consumers.

“Antonia’s arrival adds to our ability to ensure we provide clients with the right solution whether that be qual, quant, ethnographic or digital. It builds on our 2020 strategy and fits with a string of product and people initiatives rolling out over the next 12 months”.