FEATURE21 December 2017

Bringing the magic to the mainstream

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Features Impact Technology

Research by 2CV investigated how virtual and augmented reality and the Internet of Things can break through adoption barriers, finding that connection to home is a strong motivator for purchase. By Richard Pickering and Michael Murphy.


Technology today allows us to slip into new, exciting worlds – whether that’s with a virtual reality (VR) headset, augmented reality (AR) on our phones, or by using our voices to tell technology what to do. There is a sense of wonder and amazement from the British public about the technology now at our disposal. 

In 2014, 2CV explored The Joy of Tech and looked at some nascent ideas at that time, to see how people felt about them, what pieces of technology were exciting them, and which they feared. 

Since that research took place, much has changed – so we decided to immerse ourselves in that world again and understand what kind of technology is filling our homes, and how companies will need to respond to take these ‘leading edge’ technologies to the mainstream.

With a mixed methodological approach, we spoke to people from across the tech-adoption curve – from the most engaged innovators to technology laggards – and ...