FEATURE21 December 2017

Bringing the magic to the mainstream

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Features Impact Technology

Research by 2CV investigated how virtual and augmented reality and the Internet of Things can break through adoption barriers, finding that connection to home is a strong motivator for purchase. By Richard Pickering and Michael Murphy.

Technology today allows us to slip into new, exciting worlds – whether that’s with a virtual reality (VR) headset, augmented reality (AR) on our phones, or by using our voices to tell technology what to do. There is a ...