Rogers (pictured) will oversee all aspects of GBK Collective’s client services function, and will play a key role at the company in supporting data-driven insights and strategic guidance for the firm’s clients.

Prior to joining GBK Collective, Rogers, who is based in San Francisco, was president at NRG for seven years.

Before NRG, Rogers worked in senior leadership roles at Ipsos, having joined the company in 2012 as part of its acquisition of Synovate, where he was senior vice-president of technology and telecoms and led the global Microsoft relationship.

Other previous roles include leading teams on technology accounts for Kantar/TNS Global and roles at GfK and NOP World.

GBK Collective is a marketing strategy and analytics consultancy co-founded by Eric Bradlow, vice dean of analytics and chairperson of the marketing department at the Wharton School of the University of Pennsylvania.

Bradlow said: “We are extremely excited to have Ben Rogers join us as president of GBK client services.

“His experience in understanding client needs, delivering the highest quality work, and activating research will enable us at GBK to further enhance the connection between our academic roots/DNA and client deliverables.”