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FEATURE14 January 2016

The market research intelligentsia

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Features Impact UK

Peter York describes how the clever thinkers broadened market research in the 60s and 70s in the latest article in our series celebrating 70 years of market research.

My first and only employer, Conrad Jameson, was utterly heroic. Heroic for employing the deeply unpromising me for a start; after I left his business, I had to set up a partnership with clever, disciplined Dennis Stevenson, because it ...