FEATURE21 January 2016
The launch of Twitter
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FEATURE21 January 2016
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
The rise of the social media platform has allowed market researchers to tap into a new source of behaviour data explains Edwina Dunn in her look at changes in the 2000s.
Accurately gathering information about consumers’ needs and preferences no longer has to mean asking a question; it might include ‘looking over a shoulder’ online.
In less than a decade, 320m people worldwide have signed up to Twitter. Suddenly, the ...
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