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FEATURE21 January 2016

The launch of Twitter

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The rise of the social media platform has allowed market researchers to tap into a new source of behaviour data explains Edwina Dunn in her look at changes in the 2000s.

Accurately gathering information about consumers’ needs and preferences no longer has to mean asking a question; it might include ‘looking over a shoulder’ online. 

In less than a decade, 320m people worldwide have signed up to Twitter. Suddenly, the ...