FEATURE15 August 2019

The business of data

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Data analytics Features Impact People Privacy Technology

With increased focus on the ethics around how companies are collecting and using personal data, some members of the Market Research Society’s Delphi Group took part in a roundtable discussion on what business needs to do. Jane Bainbridge reports.

Jane Frost, CEO, MRS: It is timely to have this discussion because there has been more interest in regulating social media sites and more pressure on them to do more internal self-management. Is there a paradigm that is professionalised management ...