This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

FEATURE11 February 2016

Tell me a story

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Behavioural economics Features Impact UK

Avoid weighing down clients with data. It’s time to start storytelling to make sure insight is acted upon, says Anthony Tasgal, author of The Storytelling Book

No-one in business has enough time. Buyers of research are deluged with presentations; with ‘big data’ promising more information and even more material to ingest. We live in a DRIP world – ‘data rich, insight poor’.

The industries ...