FEATURE11 February 2016

Tell me a story

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Behavioural economics Features Impact UK

Avoid weighing down clients with data. It’s time to start storytelling to make sure insight is acted upon, says Anthony Tasgal, author of The Storytelling Book

No-one in business has enough time. Buyers of research are deluged with presentations; with ‘big data’ promising more information and even more material to ingest. We live in a DRIP world – ‘data rich, insight poor’.

The industries ...