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FEATURE26 November 2018

The need for curiosity and creativity

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Features Impact UK

Business needs to establish processes to make curiosity part of people’s jobs, argues Anthony Tasgal in his new book, The Inspiratorium 

Research departments everywhere have been renaming themselves ‘insight’, but the simple act of renaming isn’t enough. We need something more than cosmetic – a radical shift in market research, to root it in creativity and disruption. In this era ...