FEATURE16 September 2015

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Martin Glenn is one of the elite troupe of CMOs who moved onward and upward in business to become a CEO. Now he’s applying his commercial experience to governing football at The FA. By Jane Bainbridge

There is a pleasant narrative arc to Martin Glenn’s career to date. That the man who – in marketing circles at least – was best known for signing Gary Lineker as the face of Walkers Crisps during his tenure as marketing director, and thereby ensuring the former footballer became one of the longest running brand ambassadors in the UK, should end up leading The Football Association (FA).

The now Match of the Day presenter had certainly been Glenn’s highest profile link with football prior to him taking the helm at the FA in May. But Glenn had previous, if less starry, form with the sport. He sat as a board director at Leicester City between 2002 and 2006 and has gained the entry level football coaching qualification, not to mention being a life-long Wolves fan.

So while his career until this volte-face had been firmly fixed in the business world, it’s easy to see why the challenge of leading The FA would ...